This 1300 sf Soho storefront in a historic cast iron building was fully renovated to house the first NYC store of Venice Beach luxury linens brand Parachute.

Working with Portland based Jessica Helgerson Interior design, as the local Architects, our role on this project included collaborating on schematic design, detailing, lighting design, and overseeing construction. Various display concepts were developed to showcase the brand's products including a built-in sofa upholstered in Parachute linens, a custom sink vanity featuring the brand’s towels and a series of custom designed racks systems in cove-lit plaster niches.